Our Story

Growing up in the idyllic town of Tainan, the oldest city in Taiwan where tradition and culture are treasured, our founder Alice developed an appreciation for history and nature at a young age. She often visited her grandparents and uncles in the countryside where nature was still untouched by modernization. After a day of playing with her cousins in the wheat field, her grandmother cleaned their dirty hands and feet with handmade soaps using the soapberries from trees in the yard. Alice always loves the gentleness of the soap and how smooth her skin feels afterward, but most of all, she appreciates that the ingredients came from nature.

As a beneficiary of her family's recipe, our founder has made it her mission to share the benefits of soapberries with the community in her adoptive home in NYC and beyond. Naming the brand “Soapberry” is her way to give credits to the plant, a gift from nature that nurtured our well-being.

Soapberry as a brand will always owe its success to nature, which provides us the best ingredients for our skincare products. We are committed to sustainable living and protect the environment around us. For those who live in warmer weather, let us know if you want to learn how to grow your own soapberry trees! Soapberry is a minority and women-owned business based in New York City. As a strong believer that everyone should be comfortable in our own skin, Soapberry also supports the LGBTQ+ community.

Our products are suitable for all hair and skin types due to their natural anti-oxidants and skin-soothing properties. They lather naturally without any added foaming agents to get that frothy bubbles you see on TV commercials. This means they are better for you and our delicate aquatic ecosystems. The Soapberry skincare routine is a moment of self-care that is easy and hassle-free. Our first product “Weekend” reminds us that self-care is essential; we all deserve a moment to unwind and relax while we take care of our loved ones. To us, "Weekend" is not a specific time or day, it is whenever you want to pause and regain your balance. Be in touch with yourself, others, and most importantly, with nature.